To share our love of aquatics and a commitment to drowning prevention, with all ages and stages of swimming ability; by building relationships with each other as well as with the water, through swimming lessons, community involvement, aquatic fitness, lifeguarding and CPR education, and certification.
Relationships over revenue. We succeed by building relationships with our clients and our community first. We know that if we take care of the relationship, the success will follow for both the company and the clients.
Safety first. Safety skills are taught first, then we learn to swim.
Adapt and Overcome. Use flexibility and creativity to overcome challenges and grow; we are never afraid to make 180 degree turns.
Swim On. Do whatever it takes to make it possible for everyone, regardless of age, ability, socioeconomic status or special needs to swim. Nothing gets in the way of drowning prevention and everyone deserves a chance to swim on, regardless of what stands in our way.
Professionalism lives here. We hire only the most capable and talented individuals and provide a wealth of training to each staff member on both soft and technical skills, preparing them for our swim school, as well as for professional opportunities in their future.